Reasons why libraries need to be on social media

The article What is social media NOW?  by Marta Kagan gave me some great reasons why schools and libraries need to be on social media:

The biggest argument is that:

·         Social media is so big – it uses outrageously big numbers.

·         Therefore it’s a big audience – most of the world!

·         Plus most of the world’s population are under 30.  They don’t have to figure out how to use this stuff – it’s just the stuff you use.

·         It’s not ‘social’ media to them – it’s just media.

·         If you’re not in that audience you are cutting yourself off from what is going on.  In old-school terms it would be like opening a shop and not advertising at all. 

 

 

Kagan, M. (2010). What is social media NOW? Retreived 3rd December from

http://www.slideshare.net/mzkagan/what-is-social-media-now-4747765